Two Keys Records.
a brand by Thirteen Music Group GmbH.
ABOUT US.
Welcome to Two Keys Records, an independent record label dedicated to connecting emerging artists with a discerning and emotionally sensitive audience. Our small team, comprised of music industry professionals with a proven track record in music curation, is passionate about digital distribution, marketing, strategy, and project management. We excel in discovering talents, guiding them on their journey, and bringing the joy of new music and memories to people.
OUR MISSION.
At Two Keys Records, our primary mission is to streamline your music releases. We understand that as an artist, your main focus should be on creating and perfecting your craft. That's why we take on the responsibility of bringing your music to the audience. We assist you in setting up your release schedule, ensuring that your music is released at the optimal time to reach the widest audience. We also help develop your branding, creating a unique and recognizable image that resonates with your target audience. Moreover, we handle the delivery of your music to online stores, ensuring that your tracks are accessible to listeners worldwide.
In the digital age, data is a powerful tool for reaching the right audience. We leverage our expertise in marketing and data analysis to make the most of this tool. Using data from platforms like Spotify, YouTube, and Soundcloud, we target the right audience and set up efficient marketing and pre-save campaigns for your music. This data-driven approach allows us to bring your music to the people who are most likely to appreciate it. Furthermore, we believe in fair deals and transparency. We offer a unique approach of signing single songs or projects rather than the artist(s), with no upfront costs. All deals and releases are based on fair revenue splits, applying a 50/50 split to ensure that your hard work is rewarded.
OUR SOUND.
OUR PHILOSOPHY.
The name Two Keys encapsulates our philosophy. We view music as a vessel, with the artist and audience each holding a unique key. The artist shapes the vessel with their image and presentation, filling it with meaning, memories, and experiences. The audience, on the other hand, unlocks and fills the vessel with their own interpretations, connecting the music with their personal experiences. This complex relationship between the artist and the audience is what unlocks the full potential of music. All it takes are Two Keys.